Communication today has never been easier. It seems that everyone is Twittering their every move or living out their lives on Facebook, Linked – In and a whole host of other social networking websites. Then you have business networking, the likes of 4 Networking, BNI, FSB and so forth not to mention countless small networking organisations all of which have their place. Then, back online you have blogs (such as this one), forums, video messages and podcasts, all of which are ways of promoting your business or your life or anything else you wish to share.
With the explosion of business networking in recent years, a podcast is a great way to give your customers a personal message about your business when you’re not there. What’s more with automated delivery straight into iTunes or some other similar program, it’s easy for your customers to opt-in to your podcasts and then have the freedom to listen to them whenever they want via their iPod or similar device.
The question then is how to go about recording a podcast. The easiest way for most people is to do this using the microphone built into the laptop or buy a cheap USB microphone and connect it to a PC. In principle this will work and there are plenty of free audio programs out there which will help to achieve a reasonable quality of audio. All you then need to do is to go through and edit the podcast so that there are no strange gaps and maybe re-do areas where there is a stutter and there you have it.
So if it’s so easy then why do 4 Part Music now offer a service to record podcasts?
Well, it comes down to the quality of audio which is already in mass circulation. The most obvious source of audio would be the radio. Anyone who listens to their local radio station or one of the BBC stations is used to the way it sounds. That level of quality is almost impossible to achieve from a tiny mic located in the average laptop.
The quality of any audio recording is subject to a number of factors.
1. Location:
We do not currently have a studio but do all our recordings on site, or on location as we refer to it. This makes our customer’s lives much easier. However, that means we have to effective create a studio environment everywhere we go. This we achieve through a number of portable accoustic panels and foam which is placed at various points to “deaden” the accoustic in the room.
2. Microphones:
Using a high quality microphone is one of the most important factors in any recording. For a podcast we generally use a very high quality condenser microphone for each person coupled with pop shields as necessary.
3. Hardware:
All our recordings are captured at 96/24 which is the accepted standard for high quality studio recordings and recorded onto the computers hard drive via the Pre Amps and Analogue to Digital converters.
4. Cabling:
Even the microphone cables and other connectors all have to be of the highest possible quality and often we will use cables with a silver core.
Is this a bit excessive for a podcast?
In short no! As we have seen, anyone can essentially record their own podcast using a laptop and some free software. To make a difference we need to offer the same standard of audio you would expect from the BBC. This I hope we achieve, which for £50 a podcast we hope represents excellent value for money.
To find out more visit our Website.