Podcasts:
Podcasts are a great way of promoting your business to both new and existing customers. All your sales and marketing materials can be easily delivered as a podcast.
The beauty of a podcast is that once people subscribe you can then produce weekly or perhaps monthly updates, which are then delivered to your audience to listen to in their own time.
As a marketing tool a podcast is streets ahead of email or traditional letters for the simple reason that, once downloaded, listeners can take your broadcast with them anywhere on their iPods. This means they can be listening on the commute to and from work, at the gym or just whilst relaxing at home.
